شهادة التسويق الاجتماعي من Hootsuite

Hootsuite Social Media Marketing Certification
صادرة من Hootsuite
شهادة Hootsuite Social Marketing Certification هي شهادة معتمدة دوليًا تعترف بالمهارات والمعرفة الأساسية اللازمة لاستخدام منصة Hootsuite  لتعزيز مهارات الأفراد في التسويق الرقمي.

1. Chapter 1: Social Media Strategy

   Chapter Level: Introductory

   In the first chapter of the course, we focus on the foundation of any successful social media business: A social media strategy. You’ll learn how to set realistic goals, meaningful objectives and tactics that directly support them.

   Chapter 1 Overview
   Lesson 1: Building a Social Media Strategy
   1.1 Essential Elements of a Social Media Strategy
   1.2 Strategic Policy Documents
   1.3 Setting Up Roles and Responsibilities for your Team
   1.4 Conducting a Social Media Audit

   Lesson 2: Setting Strategic Goals

   2.1 Understanding Goals and Objectives

   Lesson 3: Social Media Tactics

   3.1 Introduction to Social Media Tactics
   3.2 Paid, Owned, and Earned Media
   3.3 Choosing the Right Channels for your Ecosystem
   3.4 Planning for Measurement and Reporting

   Lesson 4: Community Management Strategy 

   4.1 Identifying Your Brand Voice
   4.2 Campaign Planning
   4.3 Implementing Social Media Governance
   4.4 Creating a Crisis Management Plan for Social Media
   4.5 Responding to a Crisis with Social Media
   4.6 Spotting and Avoiding Misinformation on Social

   Chapter 2: Social Media Content Marketing

   Chapter Level: Intermediate

   This chapter will show the importance of posting the right content on your social media account. By the end of the chapter, you’ll know what a successful content strategy looks like, how to establish content pillars, use different formats, and deliver it all to your audience.

   Chapter 2 Overview

   Lesson 1: Creating Content for Social Media
   1.1 Components of a Content Strategy
   1.2 Expert Series: Brayden Cohen: Content Planning
   1.3 Establishing Content Pillars

   Lesson 2: Content Curation and Creation
   2.1 Social Content Curation vs Creation 
   2.2 How to Curate External Content (with your own perspective)
   2.3 SEO, Meta-Data, and Showing up on Social 
   2.4 How the Hootsuite Social Team Creates Content 

   Lesson 3: Publishing Best Practices
   3.1 How to Determine your Posting Schedule and Frequency
   3.2 Building an Evergreen Content Library
   3.3 Creating Video For Social
   3.4 Expert Series with Machenzie Mowat: Vertical Video
   3.5 Expert Series: Hootsuite’s TikTok Content Strategy with Eileen Kwok
   3.6 Creating a Content Calendar and Using it Effectively
   3.7 Appricotton Case Study

   Chapter 3: Inclusivity and Accessibility on Social Media

   Chapter Level: Intermediate

   This chapter focuses on the importance of incorporating diversity, equity and inclusion into your socials. You’ll hear from experts explaining what DEI and accessibility are and what they look like in social media marketing. You’ll leave this chapter with the foundational knowledge you need to launch an inclusive social media marketing program.

   Chapter 3 Overview
   Lesson 1: DEI and Accessibility on Social
   1.1 Diversity, Equity, Inclusion and Accessibility on Social Media
   1.2 Expert Series with Danielle Windecker : DEI and social
   1.3 Expert Series with Kerri Howell: Accessibility on social
   1.4 How to Create an Inclusive Brand on Social with Jade Prichette
   

    

   Chapter 4: Building a Social Media Community

   Chapter Level: Intermediate

   In this chapter, we’ll talk about the steps you can take to build, grow and maintain a thriving social media community across all your social channels. We’ll also talk about bringing in external support, AKA Influencers, to support your efforts and help you reach your objectives.

   Chapter 4 Overview
   Lesson 1: Community Building Fundamentals
   1.1 Community Building Fundamentals
   1.2 The Brand Benefits of an Engaged Community
   1.3 Best Practices for Growing Community Across Channels

   Lesson 2: Getting started with an influencer marketing strategy
   2.1 The Brand Benefits of Working with Influencers
   2.2 Understanding Different Types of Influencers
   2.3 Creating an Influencer Marketing Program
   2.4 Tracking the Success of Your Influencer Program
   2.5 Expert Series with Vicky Rutwind: Building a Social Media Community

   Chapter 5: Measuring Success

   Chapter Level: Advanced

   This chapter is all about metrics. By the end, you’ll know how to calculate metrics that matter to your brand the most, how to build a social media report, and how best to present that report for stakeholder buy-in.

   Chapter 5 Overview

   Lesson 1: The Basics of Social Media Analytics
   1.1 Social Media Metrics you Should Know
   1.2 How to Build a Social Media Report
   1.3 Using Data to get Stakeholder Buy-In
   1.4 Expert Series with Anabel Blesch: How to Calculate your ROI for Social Media